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Dining Australian Style at OUTBACK Steakhouse®
Once a jolly swagman camped by a billabong under the shade of a coolibah tree, and he sang as he watched and waited till his billy boild you’ll come a-waltzing matilda with me…
OUTBACK Steakhouse®, one of America's most successful chain restaurant comes a-waltzing into Thailand, blending a 'down under' Australian ambience with good food. The restaurant in Siam Discovery Center in Bangkok is the first US franchise restaurant with an Australian theme to open in Thailand.
Founded in 1988 in Tampa, Florida by the trio of Chris Sullivan, Robert Basham, and Tim Gannon who were inspired by the famous Australian movie, Crocodile Dundee. The founders confessed that none of them actually been to Australia! The name OUTBACK was derived from the trio's impression that Australia has a rugged, friendly and casual image, hence their philosophy of "No Rules, Just Right". The result - a friendly, casual and relaxing place that embodies the spirit of the Australian Outback - bold and exciting food flavors, excellent service and attentive staff.
We open other stores in Singapore, Indonesia and Malaysia. Historically, with over 800 outlets in the world, OUTBACK Steakhouse is actually an American outlet with an Australian theme. At OUTBACK, the walls are festooned with boomerangs, Aboriginal art prints, travel posters, kangaroos, wallabies and koalas, images evocative of the great Australian OUTBACK.
The OUTBACK Steakhouse® menu offers a variety of dishes comprising of starters, main courses, and desserts. For starters, called Aussie-tizers and OUTBACK's signature dish, the Typhoon Bloom. As a steakhouse, OUTBACK prides itself on its high quality steak and offers it seasoned and seared to perfection in different sizes ranging from an eight-ounce to a whopping twenty-ounce! Called "The Melbourne", the twenty-ounce "bonzer" is sure to bowl over any steak lover!
Besides steaks, OUTBACK is also known for its prime ribs, pork chops, chicken, seafood and pasta with like Jackeroo Chops, Ribs and Chicken On The Barbie, among many more amusing names. Finally, do not leave until you have tried the delectably sinful Chocolate thunder From Down Under which is a freshly-baked pecan brownie, topped with rich vanilla ice cream, hot homemade chocolate sauce and chocolate shavings. This is a "must-try" for"chockie"(Australian word for chocolate) lovers. Another must-try is The Mango Darned, which is a down under frozen wonder with Mango nectar and secret mixers. This is so good that even the "non-alkies" will want to come back for more!
Mr. Prasoon Mukherjee, the President Director and Franchisee of OUTBACK Steakhouse® has always dreamed of having the OUTBACK franchisee ever since his first OUTBACK experience in Los Angeles ten years ago. Mr. Mukherjee was so impressed with the restaurant that he decided to bring it to the rest of Asia by having the franchise for Singapore, Malaysia, Indonesia and Thailand." He also plans to expand into India in future. The opening of OUTBACK Steakhouse shown that the Thailand's market is still of interest to foreign investors.
Mr. Prasoon Mukherjee, is enthusiastic about supporting Thailand's economic recovery. Mr. Mukherjee said, "We are confident about Thailand market in the future, and plan to open more outlets in other areas. With this investment, we are hoping to provide more employment opportunities for the Thai work force." In addition to the unique atmosphere and high quality food, OUTBACK STEAKHOUSE® has a strong commitment to the local community as shown trough its community programs. Outback allocates funds to be donated to each community in which it operates, in co-operation with local social foundations.
Mr. Mukherjee commented, "We want all of our OUTBACK staff to be closely associated with the community trough our programs. At the restaurant's opening in Bangkok we donate Baht 100,000.00 to the Thailand. In addition to this donation, during our first month, OUTBACK will have a donations box at the restaurant and will invite guests to donated cash to raise more funds for the foundation. In future, OUTBACK will continue to work with the community and help in community development.